First impression is the best impression. Does your website acquire new leads/customers ?  Outdated Design is a turn-off for any customer, be it new or existing one. Compare your website with your leading competitors. Make sure your website is visually appealing, easy to navigate and uses the latest design trends.

Many businesses just maintain their website without updating the content for long periods of time.  Periodic maintenance and updates to the content is crucial, not only for engaging with your customers but also for search engine rankings.

The goal should be to inform, engage and make sure the prospective customer reaches out to you. Make sure the site has a strong call to action. For eg; a certain discount or a free offer on your products/services or capturing a name+email to nurture in your marketing process

While Google has a lion’s share of the search engine market, there are other significant players, like bing, apple, duckduckgo.  Check your site’s optimization level with tools like  seositecheckup.com/tools, seobility.net/en/seocheck/, etc.

Your Future customers are searching  !!  Can they find you ?

The more unique your content is, the more chances are for its better ranking in search engines.  How do you ensure your content is unique ? There are tools available – both free and paid – e.g. grammarly or similar tools (see above) can do plagiarism check and also provide feedback about your website on what important information is missing in your website. 

Does your content attract and compel your customers to want to engage with you ?

Since there is a significant likelihood that your site might be accesses through multiple devices (Desktop / Tablet / Mobile), it’s important that your content is positioned optimally for users to read and navigate without having much to scroll through.

70% of people begin their search on Mobile.  Is your website mobile ready ?

Your website should be optimized for content and page loading, so that the responsiveness of the site is not compromised by sub-optimal network bandwidth. The site should be lightweight with content that slows loading (for eg., videos) kept minimal.  There are various programming techniques that are available to speed up, page loading. Make sure you leverage them.  You have 3~5 seconds to capture a prospect’s attention.  If your site takes longer to load, you will lose them.

Needless to say, securing the website using SSL is important so no bad actors hack your site.  If you have used a template to build your website, make sure the templates are updated periodically, and also don’t forget the add-ons, they need to be updated periodically as well. If you are running ecommerce website or similar where you request customer personal data or credit card data or address etc, you need to be extra cautious, when you transfer the data from one site to another site.

There are several states and Governments that have recently created regulation, where you need to disclose how the customer information will be protected and how you track their online activity, and how they can request their data to be deleted. All these information need to disclosed in your website.   Is your website compliant ?

Finally, all said and done, your website should be simple to use. We recommend 3 click rule, where the customer should be able to navigate to the desired content in a maximum of 3 clicks.